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The Diploma of Technology in Marketing IT is a comprehensive programme designed to equip students with the knowledge and skills necessary to excel in the dynamic intersection of technology and marketing. This diploma provides a strong foundation in both fundamental marketing principles and essential IT concepts, preparing graduates to effectively market technology products and services. Students will learn about market research, digital marketing strategies, sales techniques, and customer relationship management, all within the context of the IT industry. The programme emphasizes hands-on learning, enabling students to apply their knowledge through real-world projects and case studies. Core concepts include understanding IT infrastructure, software development lifecycles, data analytics for marketing, and the ethical considerations of marketing technology.
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