diploma in business studies marketing

The Diploma in Business Studies (Marketing) programme is designed to equip students with a solid foundation in business principles, coupled with specialized knowledge and skills in marketing. This programme aims to provide a comprehensive understanding of marketing strategies, consumer behavior, market research, branding, and digital marketing. Students will learn how to identify target markets, develop effective marketing campaigns, analyze market trends, and manage customer relationships. The curriculum is designed to blend theoretical concepts with practical applications, preparing students for entry-level marketing roles or further studies in marketing or related fields.