btech public relations with digital communication

The Bachelor of Technology (BTech) in Public Relations with Digital Communication is a comprehensive programme designed to equip students with the knowledge and skills necessary to excel in the rapidly evolving field of communication. This programme blends traditional public relations principles with cutting-edge digital communication strategies, preparing graduates to effectively manage reputations, build relationships, and communicate persuasively across various platforms. Students will learn about media relations, crisis communication, content creation, social media marketing, data analytics, and ethical communication practices. The curriculum emphasizes both theoretical understanding and practical application, ensuring that graduates are well-prepared to meet the demands of the modern communication landscape.