btech marketing studies

The Bachelor of Technology (BTech) in Marketing Studies programme is designed to provide students with a comprehensive understanding of marketing principles and practices in the context of technology-driven markets. The programme equips students with the skills and knowledge necessary to analyze consumer behavior, develop marketing strategies, manage brands, and utilize digital marketing tools effectively. Core concepts covered include marketing management, consumer psychology, market research, digital marketing, sales management, and marketing analytics. Students will learn how to create and execute marketing campaigns, manage customer relationships, and make data-driven marketing decisions.