btech marketing studies

The Bachelor of Technology in Marketing Studies (BTech Marketing Studies) programme is designed to equip students with a comprehensive understanding of marketing principles, strategies, and tactics in the context of technology-driven business environments. This programme blends traditional marketing concepts with contemporary digital marketing techniques, data analytics, and customer relationship management to prepare graduates for success in a rapidly evolving marketing landscape. Students will learn how to analyze market trends, develop effective marketing campaigns, manage brands, and utilize various marketing technologies to achieve organizational goals. The program emphasizes both theoretical knowledge and practical application, providing students with opportunities to engage in real-world projects, case studies, and internships.