btech marketing

The Bachelor of Technology (BTech) in Marketing programme is designed to equip students with the knowledge, skills, and competencies necessary to excel in the dynamic field of marketing. This programme provides a comprehensive understanding of marketing principles, consumer behavior, market research, branding, digital marketing, and sales management. Students will learn how to analyze market trends, develop effective marketing strategies, and implement integrated marketing campaigns. The programme emphasizes practical application through case studies, simulations, and real-world projects, preparing graduates for a wide range of marketing roles across various industries.