btech marketing

The Bachelor of Technology in Marketing (BTech Marketing) programme is designed to equip students with the knowledge, skills, and practical experience necessary to excel in the dynamic and competitive field of marketing. The programme provides a comprehensive understanding of marketing principles, consumer behavior, market research, branding, digital marketing, sales management, and marketing strategy. Students will learn how to analyze market trends, develop effective marketing campaigns, manage brands, and utilize digital platforms to reach target audiences. The programme also emphasizes ethical marketing practices and the importance of building strong customer relationships.