bsc marketing with information technology

The BSc Marketing with Information Technology programme is designed to equip students with a comprehensive understanding of marketing principles and practices, integrated with the technical skills of information technology. This interdisciplinary approach allows graduates to effectively leverage technology to enhance marketing strategies, analyze data, and engage with customers in the digital age. Students will learn about consumer behavior, market research, branding, digital marketing, database management, and information systems, preparing them for diverse roles in both marketing and IT sectors.