bsc marketing entrepreneurship

The BSc Marketing Entrepreneurship programme is designed to equip students with a comprehensive understanding of both marketing principles and entrepreneurial strategies. It focuses on developing innovative, creative, and strategic thinkers who can identify market opportunities, create and launch new ventures, and effectively market products and services. The programme blends theoretical knowledge with practical application, ensuring that graduates are well-prepared to succeed in dynamic and competitive business environments. Students will learn how to conduct market research, develop marketing plans, manage brands, utilize digital marketing tools, understand financial statements, and develop effective leadership skills. The program also provides students with the knowledge and practical experience necessary to plan, launch, and scale entrepreneurial ventures.