bsc marketing

The BSc Marketing programme provides students with a comprehensive understanding of marketing principles and practices in today's dynamic business environment. It covers core marketing concepts such as consumer behaviour, market research, branding, advertising, sales, and digital marketing. Students learn how to analyze market trends, develop effective marketing strategies, and manage marketing campaigns. The programme also emphasizes the ethical and social responsibilities of marketers. Through case studies, simulations, and real-world projects, students gain practical experience in applying marketing theories to solve business challenges.