bsc in business administration marketing

The BSc in Business Administration (Marketing) program provides students with a comprehensive understanding of business principles and specialized knowledge of marketing strategies. The program equips students with the skills to analyze consumer behavior, develop effective marketing campaigns, manage brands, and understand the dynamics of the global marketplace. Students will learn to apply marketing concepts to various industries, including fast-moving consumer goods (FMCG), technology, and services. The curriculum integrates theoretical frameworks with practical applications through case studies, projects, and simulations, preparing students for successful careers in marketing and related fields.