bsc in business administration marketing

The BSc in Business Administration (Marketing) programme is designed to equip students with a comprehensive understanding of business principles and specialized knowledge in marketing strategies and techniques. This programme blends theoretical foundations with practical applications, preparing students to excel in the dynamic and competitive field of marketing. Students will learn about consumer behavior, market research, branding, advertising, sales, and digital marketing, developing skills to analyze markets, create effective marketing campaigns, and build strong customer relationships.