bsc in business administration marketing

The BSc in Business Administration (Marketing) program provides students with a comprehensive understanding of marketing principles and practices within the broader context of business administration. It equips students with the knowledge and skills necessary to develop and implement effective marketing strategies, analyze consumer behavior, manage brands, and communicate persuasively. The program blends theoretical foundations with practical applications, preparing graduates for a wide range of marketing roles in diverse industries. Core concepts covered include marketing research, product development, pricing strategies, promotion and advertising, sales management, and digital marketing.