bsc hons marketing

The BSc Hons Marketing programme is designed to equip students with a comprehensive understanding of marketing principles, strategies, and practices in the modern business environment. It covers a wide range of topics, from foundational marketing concepts to advanced techniques in digital marketing, market research, consumer behaviour, and brand management. Students will learn how to analyze market trends, develop effective marketing campaigns, and build strong relationships with customers. The programme emphasizes both theoretical knowledge and practical application, providing students with the skills and experience necessary to succeed in a variety of marketing roles.