bsc ecommerce and marketing management

The BSc E-commerce and Marketing Management program is designed to equip students with a comprehensive understanding of both e-commerce principles and modern marketing strategies. It blends the technical aspects of online business with the creative and analytical skills needed to succeed in the digital marketplace. Students will learn how to develop and manage online stores, analyze consumer behavior, create effective digital marketing campaigns, and utilize data analytics to drive business decisions. The program covers areas such as web development, database management, digital marketing, social media marketing, search engine optimization (SEO), customer relationship management (CRM), and e-commerce strategy. It is ideal for individuals seeking to lead and innovate in the rapidly evolving world of online business and digital marketing.