bsc business administration tourism management

The BSc Business Administration (Tourism Management) programme is designed to equip students with a comprehensive understanding of business principles and specialized knowledge of the tourism and hospitality industries. It blends core business concepts with specific topics related to tourism planning, development, and management. Students learn about marketing, finance, economics, and organizational behavior within the context of the tourism sector. The programme aims to develop graduates who can effectively manage tourism-related businesses, contribute to sustainable tourism development, and address the challenges and opportunities in this dynamic industry. It also emphasizes the importance of cultural understanding, ethical practices, and innovation in tourism.