bsc business administration marketing

The BSc Business Administration (Marketing) program is designed to provide students with a comprehensive understanding of marketing principles and their application in various business contexts. The program equips students with the knowledge and skills necessary to develop and implement effective marketing strategies, manage brands, conduct market research, and communicate effectively with target audiences. Students will learn about consumer behavior, market segmentation, product development, pricing strategies, promotion, and distribution channels. The program emphasizes both theoretical foundations and practical application, preparing students for successful careers in marketing and related fields.