bsc business administration marketing

The BSc Business Administration (Marketing) programme is designed to provide students with a comprehensive understanding of marketing principles and practices within the broader context of business administration. The programme equips students with the knowledge and skills needed to analyze markets, develop marketing strategies, manage brands, and effectively communicate with customers. Students will learn about consumer behavior, market research, advertising, sales management, digital marketing, and international marketing. The curriculum blends theoretical concepts with practical applications, including case studies, simulations, and real-world projects, to prepare graduates for successful careers in marketing and related fields.