bsc administration marketing

The BSc Administration (Marketing) programme is designed to equip students with a strong foundation in business administration principles and specialized knowledge in marketing theories and practices. This programme integrates core business concepts such as management, finance, and economics with marketing-specific topics like consumer behavior, marketing research, advertising, and sales management. Students will learn how to analyze market trends, develop effective marketing strategies, manage brands, and communicate persuasively with diverse audiences. The curriculum emphasizes both theoretical understanding and practical application, preparing graduates for a wide range of marketing roles across various industries.