bsc administration marketing

The BSc Administration (Marketing) programme is designed to provide students with a comprehensive understanding of marketing principles and practices within the broader context of business administration. This programme equips students with the knowledge and skills necessary to analyze market trends, develop effective marketing strategies, manage brands, and communicate persuasively with target audiences. Students will learn about consumer behavior, market research, advertising, sales management, digital marketing, and international marketing. The curriculum also emphasizes the ethical and social responsibilities of marketing professionals. Graduates will be prepared to excel in a variety of marketing roles across diverse industries.