bsc administration ecommerce customer management

The BSc Administration (e-Commerce and Customer Management) programme is designed to equip students with the knowledge and skills necessary to manage businesses effectively in the digital age, with a strong focus on e-commerce strategies and customer relationship management. The programme integrates administrative principles with technological advancements, exploring how businesses can leverage online platforms to enhance customer engagement, streamline operations, and drive growth. Students will learn about e-commerce technologies, digital marketing, data analytics, customer behavior, and supply chain management, preparing them for various roles in online businesses, traditional organizations adopting e-commerce, and customer-centric industries.