bsc administration ecommerce customer management

The BSc Administration (e-commerce and Customer Management) programme provides students with a comprehensive understanding of business administration principles combined with specialized knowledge of e-commerce strategies and customer relationship management. The program equips students with skills in online business development, digital marketing, data analytics for customer insights, and customer service excellence. Students will learn how to manage online sales platforms, design effective e-commerce strategies, build strong customer relationships, and analyze customer data to improve business performance. The program focuses on the integration of technology and business principles to create successful online ventures and customer-centric business models.