bcom marketing

The Bachelor of Commerce in Marketing (BCom Marketing) programme provides students with a comprehensive understanding of marketing principles and practices in the Ghanaian and global contexts. It equips students with the knowledge and skills necessary to analyze markets, develop effective marketing strategies, manage brands, and build strong customer relationships. The programme covers a wide range of topics, including consumer behavior, market research, advertising, sales management, digital marketing, and international marketing. Students will learn how to apply marketing concepts to real-world situations through case studies, simulations, and practical projects.