bba in marketing

The Bachelor of Business Administration (BBA) in Marketing programme is designed to provide students with a comprehensive understanding of marketing principles, strategies, and techniques. It covers essential areas such as consumer behaviour, market research, branding, advertising, sales management, digital marketing, and international marketing. Students will learn how to analyze market trends, develop effective marketing campaigns, manage customer relationships, and make data-driven decisions to achieve organizational goals. The programme emphasizes practical application through case studies, simulations, and real-world projects, preparing graduates for successful careers in the dynamic field of marketing.