bachelor of business administration in marketing

The Bachelor of Business Administration (BBA) in Marketing programme is designed to equip students with a comprehensive understanding of marketing principles, strategies, and techniques in the Ghanaian and global contexts. The programme covers essential business fundamentals while specializing in the dynamic field of marketing. Students will learn how to analyze consumer behavior, develop effective marketing campaigns, manage brands, conduct market research, and utilize digital marketing tools. The curriculum emphasizes practical application through case studies, simulations, and real-world projects, preparing graduates for successful careers in marketing and related fields.