bachelor of business administration in marketing

The Bachelor of Business Administration (BBA) in Marketing programme is designed to equip students with a comprehensive understanding of marketing principles, strategies, and techniques. The program covers a broad range of topics, from fundamental marketing concepts to advanced strategies in areas like digital marketing, consumer behavior, and marketing analytics. Students learn how to identify target markets, develop effective marketing campaigns, manage brands, and analyze marketing performance. The curriculum emphasizes critical thinking, problem-solving, and effective communication skills, preparing graduates for successful careers in various marketing roles. The program also integrates real-world case studies, simulations, and projects to provide practical experience and enhance students' understanding of the marketing landscape.