ba strategic communication

The BA in Strategic Communication programme is designed to equip students with the knowledge, skills, and ethical grounding necessary to excel in the dynamic field of communication. It provides a comprehensive understanding of communication theories, strategies, and practices within various organizational, societal, and global contexts. Students learn to effectively communicate messages, build relationships, manage reputations, and navigate complex communication challenges. The programme integrates theoretical frameworks with practical applications, enabling students to develop critical thinking, problem-solving, and creative communication skills. It emphasizes ethical communication practices and social responsibility, preparing students to be effective and ethical communicators in a diverse and interconnected world.