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The BA Public Relations Management programme is designed to equip students with the knowledge, skills, and practical experience necessary to excel in the dynamic field of public relations. The programme focuses on developing expertise in communication strategies, media relations, crisis communication, corporate social responsibility, and reputation management. Students will learn how to effectively communicate with diverse audiences, build strong relationships with stakeholders, and manage public perception of organizations. The curriculum integrates theoretical frameworks with real-world case studies and hands-on projects, providing students with a comprehensive understanding of the public relations landscape. The programme also emphasizes ethical considerations and the importance of responsible communication practices.
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