ba public relations

The Bachelor of Arts in Public Relations programme is designed to equip students with the knowledge and skills necessary to manage communication and build relationships between organizations and their publics. It combines theoretical foundations with practical applications, covering areas such as media relations, crisis communication, corporate social responsibility, and digital communication strategies. Students will learn how to craft compelling messages, manage reputations, and navigate the complex landscape of public opinion. The program emphasizes ethical communication practices and prepares graduates for diverse roles in public relations, corporate communication, and related fields.