ba marketing

The BA Marketing programme provides students with a comprehensive understanding of marketing principles, strategies, and techniques. It equips students with the knowledge and skills necessary to analyze markets, develop effective marketing campaigns, manage brands, and build strong customer relationships. The programme covers a wide range of topics, including marketing research, consumer behaviour, advertising, sales management, digital marketing, and international marketing. Students will learn how to apply marketing concepts to real-world business challenges and develop creative solutions to meet the needs of customers and organizations.