ba communication studies public relations

The BA Communication Studies (Public Relations) program is designed to equip students with the knowledge and skills necessary to manage and shape public perception of organizations, brands, and individuals. This program focuses on the principles of strategic communication, reputation management, media relations, and stakeholder engagement. Students will learn how to develop and implement effective communication strategies, build strong relationships with key audiences, and navigate the complexities of the modern media landscape. The curriculum blends theoretical frameworks with practical applications, enabling students to analyze communication challenges and craft creative solutions.