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The BA Communication Studies (Advertising) programme is designed to equip students with a comprehensive understanding of communication theories and practices, specifically within the context of advertising. Students will learn how to create effective advertising campaigns, understand consumer behavior, conduct market research, and analyze media trends. The programme emphasizes both the creative and strategic aspects of advertising, preparing students for diverse roles in the industry. It covers principles of marketing, branding, public relations, and digital communication, offering a holistic perspective on integrated marketing communications.
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