ba communication studies advertising

The BA Communication Studies (Advertising) programme is designed to equip students with a comprehensive understanding of communication principles and practices, with a specific focus on advertising. It explores the theoretical and practical aspects of creating, planning, and executing effective advertising campaigns across various media platforms. Students will learn how to analyze consumer behavior, develop persuasive messages, and strategically position brands in competitive markets. The programme emphasizes critical thinking, creativity, and ethical considerations in advertising. Students will also develop strong research, writing, and presentation skills essential for success in the advertising industry.