ba communication arts advertising public relations

The BA Communication Arts with options in Advertising and Public Relations is a dynamic programme designed to equip students with the theoretical knowledge and practical skills needed to thrive in the ever-evolving world of communication. Students will explore the principles of effective communication, persuasion, and storytelling across various platforms. The programme provides a strong foundation in communication theory, media studies, advertising strategies, public relations practices, and digital communication techniques. It emphasizes critical thinking, problem-solving, creativity, and ethical considerations in communication. The Advertising option focuses on developing skills in creating compelling advertising campaigns, understanding consumer behavior, and utilizing various advertising channels. The Public Relations option focuses on building and maintaining positive relationships between organizations and their stakeholders, managing reputation, and crafting effective communication strategies.