ba business studies marketing

The BA Business Studies (Marketing) programme provides students with a comprehensive understanding of business principles with a specialisation in marketing strategies and techniques. It equips students with the knowledge and skills to analyse markets, develop marketing campaigns, manage brands, and engage with customers effectively. The programme covers fundamental business concepts such as economics, finance, and management, while also delving into the intricacies of marketing, including consumer behaviour, market research, advertising, and digital marketing. Students will learn how to apply marketing principles to real-world scenarios, develop creative marketing solutions, and make data-driven decisions to achieve business objectives.