ba business studies marketing

The BA Business Studies (Marketing) programme is designed to provide students with a comprehensive understanding of business principles, with a specific focus on marketing strategies and techniques. The programme covers core business disciplines such as economics, finance, accounting, and management, while delving into the intricacies of marketing research, consumer behavior, advertising, sales management, and digital marketing. Students will learn how to develop and implement effective marketing plans, analyze market trends, and create compelling marketing campaigns to promote products and services. The curriculum blends theoretical knowledge with practical application through case studies, group projects, simulations, and internships, preparing students for successful careers in various marketing roles.