ba business studies general business

The BA Business Studies (General Business) programme provides a broad and comprehensive understanding of the core principles and practices of business management. Students will gain a solid foundation in areas such as accounting, finance, marketing, human resources, and operations management. The programme emphasizes critical thinking, problem-solving, and communication skills, preparing students for a wide range of roles in various industries. Students will learn how businesses operate, how to analyze business problems, and how to develop and implement effective solutions. The curriculum integrates theoretical knowledge with practical applications through case studies, simulations, and real-world projects.