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The BA Business Studies (General Business) programme provides a broad and comprehensive foundation in the principles and practices of business management. It's designed to equip students with a holistic understanding of various business functions and their interrelationships, preparing them for diverse roles across different industries. Students will learn core concepts in accounting, finance, marketing, human resources, operations management, and strategic management. This programme emphasizes critical thinking, problem-solving, and effective communication skills, enabling graduates to adapt to the dynamic business environment.
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